For founder-owned service companies
Built like the big guys. Owned like yours.
FOCAL installs the operating discipline PE-backed platforms run on, inside companies where the founder's name is still on the truck. Compete with the roll-ups, or exit at the multiple you deserve.
The record
Built by the operator behind America's #1 fastest-growing construction company. #6 overall on the 2025 Inc. 5000.
See the track record01 · The pressure
The market is moving. Move faster.
Homeowners are asking AI assistants and reading Google summaries before they see your ads. Slots left cost more and deeper pockets have flooded your market. You might not win on budget, but a strong local reputation competes for clicks. And the first to answer wins.
The shops winning know which jobs drive margin, get in front of homeowners before they're competing for clicks, and deliver a five-star experience from first call to referral. That's the tooling and discipline FOCAL installs.
02 · What we do
The work that moves the number.
Most owners fill the funnel and blame the leads when topline doesn't move. Before you spend another dime on demand, we read your pipeline end to end.
The read
01Calls
How many calls hit voicemail last week?
Phone logs, nights and weekends included.
02Reps
Which reps get referrals and which get reworks and cancels?
Every job traced back to the rep who sold it.
03Estimates
What happened to the estimates that went quiet?
Every open estimate, and the last time anyone touched it.
04Channels
Which channel actually paid for itself?
Booked revenue tied back to where each job came from.
05Margin
Where is margin coming from?
Job costing by job type and by crew.
06The lever
The answers tell you which lever to pull.
Most of the time, it isn't more leads.
- Fix the leaks first
- Every call answered, including the ones at 9pm. Every estimate chased to a yes or a no. Reviews asked for while the truck is still in the driveway. And a weekly view of booked jobs and revenue by where they came from.
Reach the homes that need you next
When you need more at the top, we don't rent leads.
01Scan
It starts with the public record. Years of permits for roofs, furnaces, water heaters and panels across your service area.
02Lock
Then we narrow it to the streets your trucks already drive. Close enough to quote this week.
03Read
Each home gets read on its own, permits and property records together. When was the roof last done? What did the neighbors just replace?
04Rank
Every home gets ranked. The ones most likely to need your trade soon light up. The rest wait their turn.
05Record
Each one comes with its record and the reason it made the list. Your crews and your mail go where the work is.
- Operating discipline, and your time back
- Margin by job type, every week. Process written down, so fewer decisions wait on you.
- New service lines
- When the next line of business is the growth story, we design it and stand it up: the model, the pricing, the team, the trucks rolling.
03 · How we work
No packages. No lock-in. No mystery.
An operator leads every account. Bryan has spent fifteen years in home services, most of it running the P&L. Everything we build belongs to you from day one: the data, the accounts, the domain, all of it. Terms are month to month, so we earn it every cycle.
Larger builds, like standing up a new service line, are scoped as custom proposals after we've looked under the hood together. We don't quote what we haven't seen.
For founder-owned home services companies
You built it. Let's make sure it lasts.
Tell us where the business stands. You'll get a straight read on where the money's leaking, whether or not you ever hire us.
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